Category: Uncategorized
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Match, Relevance, and Connection: The Three Things in Display Advertising – By Ted Dhanik
To have display advertising create an impact, there are a few guidelines that a company should follow when designing it‘s marketing program. The first idea is matching. This means that your advertisements must match site content if they are to attract potential customers. Sports ads should be connected with sports sites, film ads should be matched…
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Review of “A Psychological View of Moral Intuition” by Phineas Upham
“A Psychological View of Moral Intuition” is an essay written by Jonathan Baron, included in the book Space of Love and Garbage, edited by Phineas Upham. Jonathan Baron is a Professor of Psychology at the University of Pennsylvania. He is interested in decision-making, moral judgment, and their relation to public issues. He received a B.A.…