Bridal makeup artistry can be a very lucrative career path. It’s a sector of makeup artistry that allows for plenty of networking and referral opportunities. Makeup artist classes don’t always teach the basics of putting together a bridal marketing plan. This article will cover important information on how to put together a marketing plan that will allow you to excel in the bridal makeup world.
Crystal Wright’s “Hair, Makeup & Fashion Styling Career Guide” gives a wonderful overview for shaping your career in makeup artistry. It’s an essential part of makeup training. Wright’s text helped to shape the information in this article.
These are the basic rules for marketing yourself: show me, leave me a reminder, call me, and follow up. First of all, it’s essential to show potential clients and employers your work through your portfolio, website, tests, and a demo. Secondly, it’s important to leave reminders through comp and business cards. Next, you need to follow up meetings and interviews with a phone call. Lastly, follow up and always send a thank you card after a meeting or an interview.
The key of all marketing materials is to lead people to your website which should showcase your experience and online portfolio. While many makeup artists are skilled in a variety of areas, it’s best to focus on growing your skills in one sector of makeup artistry.
Bridal makeup artistry is a great place to start. The first step is to design a marketing plan and create your marketing materials. A written marketing plan will keep you organized and outline goals and deadlines.
It’s essential to create a bridal brochure. It should include an array of pictures depicting different makeup styles and include prices that are competitive in your area. Business cards and coupons or gift certificates will help you promote your business.
Your bridal business will grow from referrals and networking. Introduce yourself to the local bridal shops, wedding planners, photographers, caterers, florists, hair salons, hotels, and jewelers.
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Guest post is submitted by Cosmix Inc., one of the few makeup artistry schools in the country. Cosmix is also known as a special effects makeup artist school. Check out their website for more information.